Assessing Results

Understanding whether your event achieved its goal is important since it will help you to decide what to do differently next time and what to keep the same. You set your goals before the golf tournament, and now it's time to see how the results measured up to your plan.

Net Proceeds

The success of any fundraiser is defined by the net proceeds of the event. How much money did you raise after covering all expenses?

New Volunteers

If you created the event to find new volunteers, how many signups did you get? Did the people who participated in the tournament seem interested in the work you were hoping to recruit them to?

Brand Reach

Sponsors are often most interested in promoting their brand, so calculating the number of people that were either directly or indirectly exposed to the brand is important. Common methods include website visits, social media mentions and the circulation of event-related printed media.

Attendance

Although it might be a secondary concern, golf tournament attendance is a simple and direct way to determine results. For charity events, attendance drives attendance fees and related donations. Moreover, team building events require the team to be present, so attendance is critical to success.